Creating New Supply of Care in Local Communities: How a #CareTech Startup Solves the Shortage of Caregivers and Nurses Through Technology

In the landscape of healthcare and home care agencies, there is a growing crisis that cannot be ignored. Across Europe and in many parts of the world, there is a persistent shortage of caregivers and nurses. The reasons for this shortage are complex, involving poor pay, emotionally and physically challenging work, a lack of appreciation, and limited opportunities for career progression. The ramifications of this shortage are felt deeply by those in need of care and by the dedicated professionals striving to provide it.

At The Care Hub, we recognized this challenge as an opportunity for true innovation. We set out on a mission not only to support people in growing old at home but also to create dignified work opportunities for retirees in local communities. Our journey began in 2018, and our approach was rooted in a simple yet transformative concept: enabling infrequent work.

The Power of Infrequent Work

Our journey into innovation began with a profound understanding of the needs and aspirations of retirees. While many of them desire to stay active and engaged, they often have personal commitments that prevent them from committing to a fixed work schedule. This is where technology became our ally.

We realized that the key to unlocking a new supply of caregivers and nurses lies in empowering individuals to work as much or as little as they want, offering true autonomy. Our platform,, was built with this vision in mind. It enables us to aggregate skills and time from hundreds of caregivers, nurses, retirees, and young mothers in local communities. In essence, we uncovered a wealth of care that would otherwise remain inaccessible.

Remarkable Results

Since our inception, we have recruited over 150 retirees, nurses, and professional caregivers across five cities. Each of them works a few hours every week or month, collectively offering an astonishing 30,000 hours of care to more than 500 families. The beauty of our model is that none of our 150 care partners are bound by obligations to work with us. They choose to do so because we make it exceptionally easy to find the next visit that aligns with their skills, availability, and location. On average, our care partners dedicate 35 hours per month to this noble cause.

Personal Stories

Ms. Maria, a retiree, has been a part of our journey since 2019. She found herself with an abundance of free time after retiring from her job at a local university. “The Care Hub gives me a reason to get out of the house, every day,” she tells us. As she frequently visits her daughter in Canada and enjoys exotic holidays, Ms. Maria values the opportunity to stay active while maintaining flexibility in her schedule.

Then there’s Ms. Ramona, a 50-year-old nurse with over three decades of experience. She works full-time as a nurse and dedicates a few hours every week to support her favorite seniors. “The first injection I ever gave to someone was when I was 12 years old, and since then, I have known that it is my job to be there for the sick person who needs help,” she passionately shares.

A Call to Action

To fellow home care agencies grappling with the challenge of caregiver shortages, I extend an invitation to take a step towards innovation. Discover how The Care Hub’s platform,, can revolutionize your recruitment efforts while giving caregivers and nurses the autonomy to control their own schedules. Additionally, explore our recruitment module,, which offers a unique, on-demand video solution that streamlines your screening and recruitment processes.

I encourage you to experience the difference firsthand by trying our services for free. Embrace the power of technology and community-driven caregiving, not only to meet the demands of today but also to shape a more sustainable and compassionate future for your agency. Join us in creating a network of caregivers who make a difference, one visit at a time. Together, we can revolutionize the way we care for our communities and ensure that no one in need of care goes without it.

Photo credits Andrea Piacquadio: